Types of Advertments

Advertising is promotion of products and services produced by a company. Products are advertised primarily to increase sales of the products and services. It also helps to build a brand identityIt is an important tool to communicate information about new products and services to the customers. Advertising has become a significant component of the corporate world.As a result, most of the companies allocate a good amount of revenue earned towards advertising.
There are several media options available for Companies to advertise their products and services.
The various media options can be listed as below:

Print Advertising – Newspapers, Magazines, Brochures

The print media is the most popular advertising medium. Products and services are widely advertised through newspapers,magazines, brochures etc.

Outdoor Advertising – Billboards,Tradeshows, Events

Outdoor advertising is another popular medium of advertising.The most common examples of outdoor advertising are billboards. It also covers several events and tradeshows organized by the company. The billboards are a popular method of advertising.Many companies organize trade fairs and exhibitions for advertising their products.

Audiovisual Media – Television, Radio and the Internet

The most popular of all mediums of advertising is the audio visual media.The cost of per advertisement on the television depends on the duration of the advertisement, the time and the popularity of the television channel. The radio had almost lost its charm but has bounched back in form with the emergence of FM channels.The Internet is an ocean in itself which offers unlimited opportunities to the advertisers.

Advertisements shown in Movies
As a part of the audio visual medium, many products are advertised through movies, which again is a powerful source of entertainment.

Celebrity Advertising

Many companies sign up Celebraties for brand endorsements. It is believed that products endorsed by Celebrities results in increased sales among the target customers.This form of advertisements are shown through Television (audiovisual media) or print media.

Public Service Advertising – Advertising for Social Causes

Public service advertising is a technique used to convey important social messages. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause. Oglivy once said, "Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solely for commercial purposes.".